Beauty and cosmetics is one of the fastest-growing markets in India, and we have seen so many brand pitches in this category. Beauty and Cosmetics pitches are always interesting on Shark Tank India as they are seen as direct competitors of Vineeta Singh, one of the most famous sharks on Tank. and the same thing happened with FAE Beauty. But before discussing that, firstly let’s see what exactly FAE beauty is all about. Is it the same as sugar cosmetics?
About FAE Beauty
In today’s helter-skelter life, where there is deterioration over time, people are still paying attention to their skincare routine. A lot of skincare and makeup brands are available in the market, but only a few brands can manage their product quality. They invent new things and Exceed the expectations of their customers to make their products more reliable and trustworthy. Fae Beauty is one such brand that is winning the hearts of many customers with its innovation and quality beauty products.
FAE Beauty is an Indian beauty brand started in 2018 by Karishma Kevalramani. Its headquarters are in Mumbai. The acronym FAE stands for “free and equal”, with the vision of making gender-neutral beauty products. The specialty of this brand is that all its beauty products are vegan, cruelty-free, and paraben-free. This beauty product is made its product according to the Indian climate to be more effective and suitable for every Indian skin tone. Every year this brand launches only 3 or 4 products to ensure its quality and effectiveness.
Sugar Cosmetics Lipstick vs FAE Beauty Lipstick, which is better?
The comparison of FAE Beauty with Sugar Cosmetics is obvious as both of them are targeting the same market. Before any sharks asked FAE’s founder made a very interesting statement about this in starting of her pitch, She said, Entrepreneurs like Vineeta ran in this industry, so that founders like me can walk behind. and the reason behind this statement I think is, that FAE Beauty positions their products differently than sugar.
In the entire pitch, FAE Beauty’s founder focused on Inclusivity, and she said it is FAE Beauty’s main USP, not just positioning. Her vision is to change the definition of beauty defined by Western brands, by making products and marketing campaigns for all skin types unlike sugar and other brands, they focus more on fair skin in their marketing and products. and this is her differentiation.
The establishment of the company
Before the foundation of this company, Karishma Kevalramani was working as a management counselor in San Francisco. After returning from there she started working as a makeup artist and she felt that there was a lack of diversity in Indian beauty products so she felt the need to make the product which is suitable for all. This decision leads to the establishment of the FAE Beauty.
The mission of this beauty brand company is to build an inclusive community that includes all shades of Indian skin tone in terms of age, gender, and identity who can perceive their beauty without any social prejudice. This brand presents real, authentic, and unfiltered images by which the customers can experience the genuineness of the products.
Watch FAE Beauty’s Shark Tank India Season 4 Pitch
Funding & Revenue Of FAE Beauty
The Fae Beauty brand collected 10.08 crore Indian rupee seed funding and till March it registered a revenue of $868k. This brand participated in the first episode where Karishma’s excellent presentation managed to make investment of 1 crore in Indian rupees in return for 1.5% equity done By Aman Gupta (boAt) and Namita Thapar (Emcure pharma).
FAE Beauty’s Products
Here is the list of beauty products by Fae Beauty Matt lipstick, cleanser, sunscreen, facial moisturizer roller, lip gloss, mascara, primer, etc.
Conclusion
Fae Beauty brand provides an innovative way to experience the new definition of beauty which is natural, safe, and effective for their customers. The quality products and dedicated honesty towards the product users the company can establish a huge trust of their customers.
If you are in search of a brand that is best for your skin then Fae Beauty can be your one-stop solution. The quality products and dedicated honesty towards the product users the company can establish a huge trust of their customers.
